Boost Your Local Presence.
Most local SEO "agencies" still stick to that old-school “mile radius” approach when defining your target area. But let’s be real—distance doesn’t always equal convenience. We use drive time instead, because, honestly, time matters way more to people than miles do. Think about it: in one area, 10 miles could mean a 20-minute trek, while somewhere else, it’s just a quick 9-minute drive. By focusing on a 10 to 20-minute drive time, we get a much clearer picture of who’s actually close enough to visit your business.
This smart (but surprisingly simple) shift means we’re targeting the customers who are genuinely willing to make the trip for your services. And that’s how we help you dominate local search rankings where it really counts, bringing in the people most likely to walk through your door
Why It Matters To You
Choosing drive time over a standard mile radius isn’t just a technical tweak, it’s a game-changer for local businesses. When you look at a map, a 10-mile circle might seem logical, but real life isn’t that simple. Traffic, road layouts, and local geography all affect how far people are actually willing to travel. By zeroing in on a realistic 10 to 20-minute drive, we’re not just casting a wider net, we’re making it smarter.
This approach means your marketing dollars go toward reaching people who can, and will, visit your business, not just anyone within a random distance. It’s about respecting your customer’s time, understanding their habits, and connecting with the folks who are most likely to become loyal clients. In the end, it’s not just about getting more eyes on your business; it’s about getting the right people through your door, ready to buy.
